SEO Services London

As a first step determine a shortlist of the most effective keywords to rank the website for and carry out a technical onsite review:

• Creation of an initial keyword list based upon client preference & internal target audience brainstorm;
• Expansion to create a larger list using relevant competitor research & advanced keyword tools;
• Refinement of keywords based upon metrics including searches per month, relevance, and average difficulty to rank/competition in search results;
• Grouping of keywords into similar terms and creation of a final shortlist;

We need to understand any issues that may be holding the site back, to do this we will carry out an in-depth analysis of the website and from this will create our SEO strategy. Below states some of the areas that our review will include but is not limited to:

• Site Loading Speeds – Google will score your site based upon its loading speed among many other factors. A slow load speed could lead to poor user engagement and poor ranking positions
• Metadata review – A look at sitewide titles and descriptions to find any that may be blank, duplicated or too long.
• Broken Links – A full site scrape to find any broken links that could potentially lead to index and crawl issues.
• Image Alt Tag review – Alt tags are used if the image cannot be displayed for whatever reason, whether it be because the user is visually impaired or because there is a poor connection.
• Schema Mark-up Review – Schema allows users to get the most informative information from Search Engines. A review will allow us to ensure that the relevant Schema is in place and working correctly.

Once keywords have been determined we need to determine the appropriate landing pages and optimize those pages for the chosen keywords:

• Keyword Ranking Page Review – Are the pages that are currently ranking the most relevant for the keyword? If not, do we need to create new and more appropriate landing pages?
• Assignment of keyword groups to a suitable ranking landing page on the site
• Optimisation of landing pages for themed keywords in the on-page content, header tags, & meta tags;
• Dev work where required to create/optimise landing pages for user flow and UX;
• Set up of analytics tracking, including proper goal set up and visitor tracking to gain insights into visitor behaviour.
• During this phase, where appropriate, we perform onsite optimization tasks to optimize the website, and fix any issues that we found in our initial research.

• On-going keyword monitoring and optimisation. Our initial keyword research will give us a broad range of keywords that we will monitor, and these will allow us to have a good overview of what is moving up and what areas need a boost. Our workload will be based on the performance of these keywords and will change based on results.
• Google Search Console Review – The Search Console gives us a Google’s Eye View of the website and we any crawl errors, Schema Errors or 404 errors will be flagged here. We need to monitor this and make any fixes where necessary.
• Ongoing user engagement monitoring on both desktop & mobile, followed by informed UX-based page improvements
• Where necessary, optimised content updates to maintain freshness score and increase relevance and rankings in search results.
• Link outreach and link building to build website domain authority in order to boost organic SEO rankings.